All imagery and videos shown are Shark product promotional photos.
SharkNinja is a global consumer products company focusing on positively impacting people's lives through small household products and cleaning solutions that fits the lifestyles of busy people.
They create innovations by identifying, challenging, and reinvigorating product categories that others have left behind.
During my time at the company, I was a product development co-op that worked with cross-functional teams to help support the global product development team for Shark Beauty.
Below is a sneak peak of the products that I worked on and some of the skills that I developed on the job.
FlexStyle drives growth in one of SharkNinja's emerging product categories and business.
To drive new growth, I helped launch global surveys across the company to gain a preliminary understanding of consumer habits and perception to guide the design direction and key performance indicators (KPIs) for new styling attachments and 2024 innovation projects.
Shark SpeedStyle is the next generation of hairdryers with a vast assortment of stylers.
During my co-op, I evaluated product performance and user experience for various styling attachments by conducting user interviews to gain insights on human factors, touchpoints, KPIs and Consumer Satisfaction Indicators that drove design targets on the product's path to mass production.
Shark SmoothStyle is a versatile styling tool that provides dual styling modes for wet and dry hair.
To help understand our position in the market, I developed competitive landscapes to identify and evaluate key competitors marketing, technology, claims, and consumer based strengths and weaknesses to inform strategy for new product development in the personal care category.
